Hubspot Marketing Automation & Paid Ads Specialist

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**About Café Natalie Catering** Café Natalie Catering is a Houston-based luxury hospitality brand known for producing refined weddings, corporate experiences, and large-scale cultural events for over two decades. As we continue scaling, we are investing heavily in paid media strategy, marketing automation, and revenue-focused CRM systems to support long-term growth. Our focus is building a measurable marketing engine that directly drives high-value bookings and supports our sales team with strong, qualified leads. **About the Role** We are looking for someone who understands high-ticket service sales cycles and can build structured, revenue-aligned marketing systems—not just campaigns. **Core Responsibilities** **Paid Ad Strategy & Management** - Develop and manage Google Ads campaigns (Search, Display, Retargeting) - Manage and optimize Meta Ads campaigns - Build and test conversion funnels for weddings, corporate catering, venue partnerships, and social events - Optimize cost-per-lead and return on ad spend - Create retargeting campaigns for website visitors and proposal views - Conduct A/B testing on ad copy, landing pages, and calls to action - Monitor performance weekly and continuously improve lead quality - Build and manage automated nurture sequences - Develop segmented campaigns for corporate clients, wedding clients, and vendor/venue partners - Improve open rates, click-through rates, and conversion performance - Create revenue-generating campaigns for holiday parties, new launches, and venue partnerships **HubSpot CRM Ownership** - Manage workflows, automation, and lifecycle stages - Implement and optimize lead scoring models - Build reporting dashboards tied directly to revenue - Ensure accurate tracking of ad attribution - Optimize landing pages and forms for higher conversion - Align CRM processes with the sales team **Conversion Optimization** - Audit website funnels and booking journeys - Improve inquiry forms to attract higher-intent leads - Optimize landing pages for paid traffic - Track performance by event type (weddings vs corporate) - Identify and reduce drop-off points in the buyer journey **Required Experience** - 3+ years managing Google Ads and Meta Ads (required) - Proven track record lowering cost-per-lead and improving return on ad spend - 3+ years hands-on experience with HubSpot Marketing Hub - Experience working with high-ticket services ($10K-$100K+ sales cycles preferred) - Understanding of luxury, hospitality, or event industry strongly preferred - Analytical mindset with strong reporting and attribution experience **What Success Looks Like** - Lower cost-per-lead with improved lead quality - Increased inquiry-to-booking conversion rates - Clear revenue attribution reporting - Fully automated nurture systems aligned with sales - Scalable paid media and CRM infrastructure **Job Type**: Part-time Expected hours: 10 - 15 per week Application Question(s): - Have you personally managed monthly paid ad budgets of $5,000+? - What measurable results have you achieved in lowering cost-per-lead or improving ROAS? (Brief numeric answer required - include % improvement or CPL reduction) - How many years of hands-on experience do you have using HubSpot Marketing Hub? - Have you built automated nurture sequences and lifecycle workflows inside HubSpot? - Have you implemented lead scoring and revenue attribution reporting in HubSpot? - Have you worked with high-ticket services ($10K+ sales cycles)? - What is your expected hourly rate in USD? (Required - numeric answer) - Do you have experience in hospitality, luxury services, or event-based industries? **Experience**: - hands-on experience on Google Ads & Meta Ads: 3 years (required) Work Location: Remote

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