About Mount Kenya Wildlife Conservancy:

Mount Kenya Wildlife Conservancy, a non-profit trust, is dedicated to the long-term preservation of nature and wildlife, ensuring that future generations can experience Kenya's rich biodiversity. Situated at the foot of Mount Kenya, just 10 km from Nanyuki town, the Conservancy is nestled within the UNESCO World Heritage-listed Mount Kenya Forest ecosystem—a region renowned for its ecological significance and breathtaking landscapes.

The Conservancy plays a vital role in the protection of endangered species, most notably the critically endangered Mountain Bongo antelope. With fewer than 100 individuals remaining in the wild, the Conservancy's flagship program is integral to the National Bongo Recovery Plan, aiming to increase their population through a focused breeding and rewilding initiative.

The Conservancy runs three core programs:

1. Mountain Bongo Breeding Program
   : Focused on the breeding and eventual reintroduction of Mountain Bongo antelopes to the wild.
2. Animal Orphanage
   : Providing a safe haven for orphaned wildlife, where they receive rehabilitation and are released back into the wild when possible.
3. Conservation Education
   : Promoting environmental awareness and sustainable practices through partnerships with schools, local communities, and stakeholders like Kenya Wildlife Service (KWS) and Kenya Forest Service (KFS).

In addition to these core initiatives, the Conservancy actively engages in tree planting and biodiversity conservation efforts with local communities, fostering awareness and action to protect Kenya's natural heritage. It is home to over 30 animal species and serves as a sanctuary for wildlife.

Key responsibilities:

Marketing

• Own the marketing and communication strategies for achievement of key performance metrics.
• Own the branded content such as MKWC presentations for external and internal events and corporate presentations.
• Lead the planning, organisation and execution of marketing and communications events and promotions, exhibitions, workshops, open days and fundraising activities at Mount Kenya Wildlife Conservancy.
• Creating marketing copy and content for materials and Conservancy presentations such as brochures, pamphlets, or flyers to promote events and special days/public holidays such as Christmas/ Easter/ Valentines/ Jamhuri Day and other big Kenya and International school holiday breaks.
• Tracking attendance at events to ensure that they are profitable, and making adjustments as needed and sharing learnings to ensure they are implemented for future events
• Monitoring spending throughout the planning process to ensure that costs are controlled
• Ensuring that all event details are finalized before the event date.
• Promoting events by designing brochures, mailing invitations, and advertising online.
• Coordinating the event itself by ensuring the team is briefed to arrange logistics.
• Analyze the impact of marketing events and prepare measurement / ROI reports.
• See all ventures through to completion and evaluate their success using identified metrics.
• Collaborate with Head of Marketing & Comms, Head of Conservancy and Conservancy Finance team to prepare annual plans, marketing budgets and monitoring expenses.
• Prepare monthly expenditure report of promotions events and all types of expenses involved in marketing and Communications.
• Assist in the development of content and design for donor communications and for research databases to facilitate research activities and fundraising activities. Create materials for fundraising events – specifically annual Trek for Bongo and events for visibility and fundraising.
• Create materials for partnership signings such as MOU's and joint ventures being the liaison with our partner comms teams for the events.
• Develop educational materials and posters for the MKWC Education team to use for the education strategy for schools visits.

Guest Experience

• Develop the guest journey and signage for the conservancy and facilities including the sanctuary and safety signs.
• Create new guest experiences at the Conservancy – e.g weather station briefings, talks on innovation in conservation, technology for monitoring etc.
• Ensure Signage and Orphanage animal stories and fact sheets are kept up to date as animals arrive at or leave the orphanage.
• Create and train hotel staff and animal keepers on messaging and greetings. Ensure all staff, including FMKSC, are also briefed fully on the purpose and narrative of the Orphanage and the work of the conservancy working with Communications officers.
• Hosting prominent conservancy events and FAM guest visits from FMKSC and managing media and influencer coordination.

Marketing Media & Communications

• Organize and attend marketing activities and events to raise brand awareness. Eg THK pop ups and stands at IUCN and other conferences when required.
• Update website on a monthly basis with newsletters, in the news PR, new animal stories, event offers and event calendar. Upload event content pre and post each event.
• Briefing and creation of engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
• Identify opportunities for content development and events for visitors to the conservancy based on timely events, brand-centric topics and thought leaders.
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies across all marketing channels.
• Leverage market data to develop content themes and execute a plan to develop the assets that support a point of view and educate customers, leading to critical behavioral metrics.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
• Create publications and develop promotional materials, coordinating relationships with designers and agencies as required.
• Develop and manage paid digital marketing campaigns utilizing a range of techniques including web, SEO/SEM, email, social media and display advertising.
• Create campaigns to drive online traffic to the websites. Manage online campaigns to raise brand awareness.
• Track conversion rates and make improvements to the website.
• Use relevant analytics tools for customer behavior insights.

Relationship Management:

• Build and maintain productive partnership and organizational relationships in liaison with Head of Conservancy, by maintaining regular (formal and informal) contact, organizing meets, developing and implementing events that include our partners e.g. IUCN, KSA, KWS, KFS, FMKSC and those in the retail space for the Orphanage e.g. KangaRui and PinkFlamingo ( for Rescue and Rehabilitation centre shop) and for other new retail partners.
• Create relationships with suppliers and vendors to help create added value for our not-for-profit organisation.

Knowledge; Skills and Experience required for this Role

• Bachelor's degree in Marketing, Business Administration or relevant field.
• 5+ years' experience in FMCG, Marketing agency side or for an NGO or events management.
• Good knowledge of marketing techniques and principles.
• Strong digital marketing experience with some experience in content creation and social media management.
• Passion for Story telling - content.
• Good understanding of Web analytics.
• Excellent knowledge of MS Office including Excel and Power Point.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities

Kindly submit your application for consideration before
January 23rd, 2026.

Please be aware that due to the high volume of applications, only successful candidates will be contacted.