[Remote] Digital Marketing Manager

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Note: The job is a remote job and is open to candidates in USA. SkillersZone LLC is at the forefront of affiliate marketing and recruitment software solutions, empowering businesses with innovative tools and strategies. They are seeking a strategic and creative Digital Marketing Manager to lead and optimize digital marketing efforts, executing campaigns and enhancing brand presence across multiple channels.


Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across various channels such as Google Ads, social media, email marketing, SEO, and display advertising
  • Oversee search engine optimization (SEO) strategies to drive organic traffic, as well as manage paid search campaigns (PPC) to improve lead generation and sales
  • Develop and manage content marketing strategies, ensuring the production of high-quality content for blogs, landing pages, social media, and email campaigns
  • Use tools such as Google Analytics, SEMrush, and others to monitor campaign performance, generate reports, and provide insights on ROI and areas for improvement
  • Use customer data and analytics to target the right audience and create personalized marketing strategies that convert
  • Increase brand visibility and reach through organic and paid digital strategies, including SEO, social media, and influencer marketing
  • Develop and execute social media strategies to increase engagement and build brand loyalty across platforms like Facebook, LinkedIn, Instagram, and Twitter
  • Work closely with the content, design, and product teams to ensure consistency across all marketing efforts and to maximize campaign performance
  • Continuously test, analyze, and optimize digital marketing campaigns to improve conversion rates and achieve better results
  • Allocate and manage the digital marketing budget, ensuring resources are spent effectively to achieve business goals

Skills

  • Proven experience as a Digital Marketing Manager, Digital Marketing Strategist, or similar role, preferably in a B2B or SaaS environment
  • Strong expertise in SEO, SEM, email marketing, content strategy, and social media marketing
  • In-depth knowledge of online advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
  • Strong analytical skills with experience using analytics tools like Google Analytics, HubSpot, or similar platforms
  • Experience in creating and executing successful digital campaigns that deliver measurable results
  • Familiarity with A/B testing, conversion optimization, and customer segmentation
  • Excellent communication skills, both written and verbal
  • Proficiency in marketing automation and CRM tools
  • Strong project management and organizational skills
  • Bachelor's degree in Marketing, Business, or a related field

Benefits

  • Comprehensive benefits package, including health, dental, and vision coverage.

Company Overview

  • Welcome to SkillersZone, where innovation meets expertise to elevate your digital presence. It was founded in undefined, and is headquartered in Austin, Texas, US, with a workforce of 11-50 employees. Its website is https://skillerszone.com.

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